![]() He recounts, “The 90-minute HBO special, ‘Life After Life,’ aired on October 5, 1999, and featured more of me than I expected… or would have liked. It gave me a tremendous education in the marketing of a medium and the importance of protecting the integrity of the work in a world crawling with people whose main interest is exploiting it.” (Pg. It introduced me to the essence of television. 87) He summarizes, “Looking back on it now, the infomercial was a failure in every way but the most important one. But it offered something I craved: control. 73) He continues, “I got my own show right away. If you want to get your book into a lot of hands, you have to go on television… My guides gave me the green light… Proceed with caution.” (Pg. The publicity people had sat me down and said: … This is America. ![]() Later, he adds, “When I first signed the contract to write ‘One Last Time,’ I told the publicity people that they would have to figure out how to promote the book without putting me on the TV circuit… I hated the idea that … maybe it was a show that might sensationalize or belittle the subject… A year later, I was calling TV producers myself and asking them to put me on their shows. 17) He adds, “After this whirlwind tour, after all the national television exposure, I was sure the book would take off… Surprise-not happening…” (Pg. I saw no reason to be embarrassed about seizing this opportunity to be paid as much money as I honestly could for my hard work.” (Pg. There was no denying I had chosen a field tainted by the stereotypes of phonies and flakes, and ridiculed by cynics… To have the prestige and credibility of a major publishing company behind me meant that smart, careful people believed in me… And make no mistake-selling books is what I wanted to do. Credibility… my goal was to be respected by my peers, and for my work to be understood and accepted by the public. It would reach so many more people than I ever could through lectures… With that, I hoped, would come something I craved. He continues, “By the spring of 1998, the book was finished and set to be published… I couldn’t wait. ‘What do you do? Oh, I talk to dead people.’ … That year, I made the biggest leap of faith of my life… I gave private readings in my home office, group readings in the living room, and started giving lectures to larger groups in hotel meeting rooms… my guides let me know what I needed to begin working on a book.” (Pg. He explains in the first chapter, “By 1995, my spirit guides were pushing me to put more time and energy into that part of my life… I was on a path to a life’s work connecting the physical world to the spirit world… I was very insecure about how people would perceive me. That’s why you’ll find me discussing some difficult and controversial questions-money, motivation, celebrity, and the private and public battles I have to confront in my work.” (Pg. I want you to know how things look from inside my head…. I intend this book to break some new ground, not only I demystifying the process of spirit communication… but in offering a glimpse of this world I live in. But this book is also a chronicle of personal transition… If you have read any books by or about psychic mediums… you will notice that this is not like the others…. ![]() ![]() To be sure, you’ll read a lot about both the show and the process. Not just the metaphysical process that inspired the television show. Medium John Edward wrote in the Preface to this 2001 book, “This is a book about Crossing Over. THE MEDIUM TALKS ABOUT HIS LIFE, HIS BOOKS, AND HIS TV SHOW I think sometimes the universe is saying: See? There are some sweet folks, too. I think it's a kindness that has very little to do with the subject matter. I think sometimes people give you books because they like you and they know you like to read. Which is, I don't know, what? Psychic mediumship isn't for sissies? How maddening the road has proven in this valiant attempt to get his message out. How he loathes the West Coast and the Hollywood machine. How ruthless and unfair the skeptics are. Although I'm not quite sure why he would use this mystically-orchestrated moment to tell me how hard it is to be a psychic medium to get a book published, to produce an infomercial, to mount a syndicated television show. If we are encountering him it is because the universe is turning our focus in his direction. ![]() Edward asserts these things fall into our laps for a reason. And then there are the books people give you. ![]()
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